Ignitemail – LawrenceInk

Watch the video below for an short overview.

What is Ignitemail?

Instead of just sending out a traditional solo direct mail campaign, Ignitemail combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.

How does it work?

Your direct mail pieces are mailed out to your mailing list. Then Ignitemail touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!

Ignitemail is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:

SocialMatch

Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered

Mail Tracking

Track and record exactly when your mailing hits mailboxes on a per piece level

Informed Delivery

Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS

Call Tracking

Real time updates and recordings of every call you’ve received as a result of your mailing

Online Follow-Up

Real time updates and recordings of every call you’ve received as a result of your mailing

Social Media Follow-Up

Continue the touch points of your ads by displaying them on Facebook and Instagram feeds

LEADMatch

Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing